meet abby

I started my fitness journey a bit backwards. I was a first year engineering student, swamped with school work and struggling to make friends so I immersed myself in the world of fitness. Within six months, I signed up for my first bodybuilding show. Six months after that, I won my first bikini competition. And six months after that, I was preparing for nationals.

My body was changing in front of my eyes. This body that never changed was rebuilding itself to be stronger, leaner, and more sculpted every day. Each new line, proof that what I was doing worked.

I felt powerful. I felt knowledgeable. And I felt confident knowing that I was in control.

2016 was the year everything changed. I graduated and life got complicated. It felt like everything was hitting me all at once - rent, bills, relationships, and weight gain. 40 lbs of weight gain, to be precise. I knew what to do, I just couldn't stick with it. I'd get on track, then fall right off, going to worse and worse extremes each time.

I thought, "If I can't show up for myself, who can I show up for?"

That hurt.

I knew there was more to life than losing weight, it just felt like I couldn't have a life if I wanted to lose weight. I was tired of working so hard for so little results. I needed to work smarter, not harder.

Enter the Minimum Effective Dose.

For doctors, the effective dose is the amount of drug required to produce a desired result. If you take too little, the drug won’t work. If you take too much, you’ll risk serious harm. But, there’s a sweet spot in the middle that’s enough to work without harming you.

That’s exactly what I was looking for; my goldilocks amount to getting the results I wanted, without giving up the life I deserved.

Rather than trying to change everything at once, I took my goal, broke it down into the smallest steps possible, then took those steps and turned them into daily actions. My theory was that if I put just a little effort into those daily actions, eventually they'd become habits. Habits that would work whether I was motivated or not and would keep progress going long after I lost the weight.

Flash forward to now.

I've lost the weight, kept it off, and maintain abs year round without counting calories, cutting carbs, or doing any crazy cardio. I have habits I love and a lifestyle I'm proud of.

Life does not wait.

You can stay stuck in the cycle of getting ahead just to fall right back or you can commit to living by the Minimum Effective Dose. This is what keeps progress going even on the worst, least motivated days and it is the concept that has now helped thousands of women transform their lives and the way they see fitness forever.

meet abby

I started my fitness journey a bit backwards. I was a first year engineering student, swamped with school work and struggling to make friends so I immersed myself in the world of fitness. Within six months, I signed up for my first bodybuilding show. Six months after that, I won my first bikini competition. And six months after that, I was preparing for nationals.

My body was changing in front of my eyes. This body that never changed was rebuilding itself to be stronger, leaner, and more sculpted every day. Each new line, proof that what I was doing worked.

I felt powerful. I felt knowledgeable. And I felt confident knowing that I was in control.

2016 was the year everything changed. I graduated and life got complicated. It felt like everything was hitting me all at once - rent, bills, relationships, and weight gain. 40 lbs of weight gain, to be precise. I knew what to do, I just couldn't stick with it. I'd get on track, then fall right off, going to worse and worse extremes each time.

I thought, "If I can't show up for myself, who can I show up for?"

That hurt.

I knew there was more to life than losing weight, it just felt like I couldn't have a life if I wanted to lose weight. I was tired of working so hard for so little results. I needed to work smarter, not harder.

Enter the Minimum Effective Dose.

For doctors, the effective dose is the amount of drug required to produce a desired result. If you take too little, the drug won’t work. If you take too much, you’ll risk serious harm. But, there’s a sweet spot in the middle that’s enough to work without harming you.

That’s exactly what I was looking for; my goldilocks amount to getting the results I wanted, without giving up the life I deserved.

Rather than trying to change everything at once, I took my goal, broke it down into the smallest steps possible, then took those steps and turned them into daily actions. My theory was that if I put just a little effort into those daily actions, eventually they'd become habits. Habits that would work whether I was motivated or not and would keep progress going long after I lost the weight.

Flash forward to now.

I've lost the weight, kept it off, and maintain abs year round without counting calories, cutting carbs, or doing any crazy cardio. I have habits I love and a lifestyle I'm proud of.

Life does not wait.

You can stay stuck in the cycle of getting ahead just to fall right back or you can commit to living by the Minimum Effective Dose. This is what keeps progress going even on the worst, least motivated days and it is the concept that has now helped thousands of women transform their lives and the way they see fitness forever.

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